The 3 Pillars Of Results Driven Analytics
What you need to track and attribute your online marketing efforts
There are is a ton of noisy data in any analytics platform, most of which is useless for practical decision making. Here's the only 3 things you really need to measure results:
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a) Tags and Pixels Installed
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b) UTM Tagging
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c) Goal Setting
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a) Tags and Pixels Installed
Tags and pixels are snippets of code you put on your site that allow 3rd party companies to look at your website user activity, and then make that data available to you in an easy to read format.
Why a picture of a cookie? Tags and pixels both generate "cookies" for every unique visitor to your website, which are how they can tell that a user is the same person as they visit different pages on your site.
First, install the code snippets provided to you by the companies you work with in the header of every page of your site. I recommend the following to start - guides to installing each are linked on the right.
Why a picture of a cookie? Tags and pixels both generate "cookies" for every unique visitor to your website, which are how they can tell that a user is the same person as they visit different pages on your site.
First, install the code snippets provided to you by the companies you work with in the header of every page of your site. I recommend the following to start - guides to installing each are linked on the right.
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Almost every ad service you'll use has a specific tracking code - you can install as many as you need.
Why these options? Google Analytics is the best free analytics tool on the market, and among the best, period. Google and Facebook ads together make up 85% of new online marketing spend.
Why these options? Google Analytics is the best free analytics tool on the market, and among the best, period. Google and Facebook ads together make up 85% of new online marketing spend.
b) UTM Tagging
Want specific expert advice for your business?
I have experience running campaigns on every channel above, from $1,000 - $1,000,000+ in budget. Reach out if you'd like consulting on digital marketing execution and strategy.